by Vic | Sep 24, 2019 | Branding, News, Trends
More than 4 million people participated in marches around the world during the first Global Climate Strike. Some of those participants included workers from brands that opted to give employees the opportunity to protest inaction by governments—and corporations—against...
by Vic | Sep 24, 2019 | News, Strategies, Technology
Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding The high-end luxury world of exclusive jewelry, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top...
by Vic | Sep 23, 2019 | Branding, News, Strategies
Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic...
by Vic | Sep 23, 2019 | News, Strategies, Technology
The 16th iteration of the mega-conference industry folks love to hate—Advertising Week New York—kicks off this week. Established in 2004 after a call from the 4A’s Value of Advertising Committee, the conference’s original mission was to spotlight advertising’s...
by Vic | Sep 23, 2019 | News, Strategies, Technology
Amazon has a good night at the Emmys There was a final triumph for HBO’s “Game of Thrones” last night at the 71st Primetime Emmy Awards, with the show picking up 12 awards including best drama series. As the New York Times points out, that means the fantasy series...
