by Vic | Sep 15, 2019 | Branding, News, Technology
Apple this week finally put numbers around its long-delayed TV+ subscription-video service, including a price, $4.99 a month. It’s a bargain, but delivers only a handful of shows at launch. The offerings will presumably fill out quickly; after all, the...
by Vic | Sep 14, 2019 | Branding, News, Trends
It turns out the on-trend logos are, the research says, getting it wrong. We’ve become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin’, or Slack). But as new research suggests, many minimalist logos...
by Vic | Sep 14, 2019 | Branding, News, Social Media, Technology
17 Law Firm Marketing Strategies for 2019 Is 2019 the year that you finally take control of your firm’s marketing? I hope so. Imagine being at the top of Google for your keywords; receiving high-quality, qualified traffic; growing your client base, and increasing...
by Vic | Sep 9, 2019 | Branding, News, Travel
Spirit Airlines, the low-cost airline that has reported the highest rate of passenger complaints, has spent the last few years improving customer service and now is trying something new: seats that the carrier touts as roomier and more comfortable. Spirit Airlines...
by Vic | Sep 7, 2019 | Branding, News, Technology
A common complaint about dating in the time of Tinder is that people often end up on dates with people about whom they know little to nothing. As I wrote last year in a story about how Tinder and apps like it had transformed dating in just half a decade, being on the...
by Vic | Sep 5, 2019 | Branding, Strategies
Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to...
