by Vic | Sep 4, 2019 | Branding, Digital Marketing, Strategies
The Power Of Influence: How Brand Authority And Influencer Marketing Captivate ConsumersAt one point or another, we’ve all been influenced by someone in our lives — perhaps a politician, English professor, close friend, relative, stranger or celebrity. Influence...
by Vic | Sep 3, 2019 | Branding, Digital Marketing, Strategies
Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or...
by Vic | Aug 31, 2019 | Branding, Digital Marketing, Strategies
Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing...
by Vic | Aug 24, 2019 | Branding, case-studies, Digital Marketing
A major first step for any brand seeking success in a particular market is to know that market. Between a U.S.-China trade war and anti-government protests in Hong Kong stoking tensions between Beijing and the city, companies seeking to attract shoppers in the...
by Vic | Aug 21, 2019 | Branding, case-studies, Digital Marketing, News
The first Popeyes tweet seemed innocent enough — a photograph of the chain’s new fried-chicken sandwich (chicken breast, brioche bun, pickles, sauce) beneath an artfully garbled caption: “So. Good. Forgot. How. Speak.” But as a social media battle has captivated the...
by Vic | Aug 18, 2019 | Branding, case-studies, News
As technology becomes more integrated into our lives, businesses are having to rapidly adapt to consumer demand for speed and efficiency. McDonald’s is no exception. The fast-food chain is reportedly opening a fleet of new restaurants that aim to feed customers...
