by Vic | Oct 20, 2019 | case-studies, News, Social Media
Multi-level marketing companies (MLMs) hoping to attract young recruits have a problem — former coaches are taking to YouTube to explain why they quit. MLMs promote the idea that you can make a real income while working flexible hours, mostly from home — Avon and Mary...
by Vic | Oct 13, 2019 | case-studies, Strategies
I never personally liked the idea of hacking. There’s just something dodgy and unrealistic about it. When you hack something, you are breaking into a system via unsavory means. At some point, someone is going to notice and kick you out. Over the past 9 months of...
by Vic | Oct 1, 2019 | Branding, case-studies, News, Strategies
In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a...
by Vic | Aug 30, 2019 | case-studies, News
Terry Thorton has been following Hurricane Dorian since before it was a gust of wind out in the Caribbean. As the vice president of nautical and port operations for Carnival Cruise Line, Thorton and his team in Miami, Fla., prepare for Dorian like they do every...
by Vic | Aug 29, 2019 | case-studies, News
The Federal Trade Commission is investigating whether e-cigarette startup Juul Labs Inc. used influencers and other marketing to appeal to minors, according to people familiar with the matter, ratcheting up pressure on a company whose products are blamed for a rise in...
by Vic | Aug 27, 2019 | case-studies, News
In the 1980s, Johnson & Johnson needed a reliable supply of opium for a popular product, Tylenol with codeine. So the health care conglomerate, better known for baby shampoo and Band-Aids, bought a business that grew and processed opium poppies in faraway...
