by Vic | Sep 28, 2019 | Branding, News, Strategies
Dick’s Sporting Goods might be best known as the place for a Little League Baseball coach to stop in for new gloves, a high-school basketball player to buy sneakers or an amateur golfer to pick up a new putter. But the sporting goods retailer, now the last...
by Vic | Sep 27, 2019 | Digital Marketing, Strategies, Technology, Trends
Five Takeaways From Advertising Week New YorkAdvertising Week New York is over, and four days uptown felt as long as an never-ending Snapchat ad. If you skipped the conference or couldn’t be bothered to fight your way through crosstown traffic, here’s what...
by Vic | Sep 26, 2019 | Digital Marketing, Strategies, Trends
5 Email-Marketing Strategies to Conquer Consumer Inaction Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based...
by Vic | Sep 26, 2019 | Digital Marketing, Strategies, Trends
In a world of connectivity, relationship marketing proves to be more crucial than ever when it comes to a company’s interactions with its clients and customers. While the traditional form of marketing relies heavily upon transactional, short-term results, relationship...
by Vic | Sep 25, 2019 | Digital Marketing, Strategies, Trends
Remarkably, the design and development of digital marketing campaigns is not much different than the design standard set by today’s leading AI learning programs. The world’s best AI learning programs — whether they’re cloud-based programs such as...
by Vic | Sep 25, 2019 | Strategies, Trends
Juul co-founder Kevin Burns is out as CEO of the embattled maker of e-cigarettes, the company announced Wednesday. He is being replaced by K.C. Crosthwaite, who had been chief growth officer at tobacco company Altria, a major investor in Juul. In that position, he...
