by Vic | Oct 2, 2019 | Digital Marketing, News, Technology
A group of 16 companies — including leading ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising. On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising...
by Vic | Oct 2, 2019 | Digital Marketing, Strategies, Technology, Trends
Meditations on marketingStarting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association...
by Vic | Oct 2, 2019 | News, Strategies, Trends
From Hostess Brands’ Twinkies to B&G Foods’ Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets. Few U.S. food brands have managed to survive through a world war,...
by Vic | Oct 1, 2019 | Branding, News, Strategies
Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic...
by Vic | Oct 1, 2019 | Branding, case-studies, News, Strategies
In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a...
