by Vic | Sep 25, 2019 | Strategies, Trends
Juul co-founder Kevin Burns is out as CEO of the embattled maker of e-cigarettes, the company announced Wednesday. He is being replaced by K.C. Crosthwaite, who had been chief growth officer at tobacco company Altria, a major investor in Juul. In that position, he...
by Vic | Sep 24, 2019 | Branding, News, Trends
Social selling truly is at the intersection of marketing and sales. In any company, the marketing and sales departments are each essentially working toward the same goals: Earn more qualified leads for the company. Close more sales. Grow the business. Yet despite...
by Vic | Sep 24, 2019 | Branding, News, Trends
More than 4 million people participated in marches around the world during the first Global Climate Strike. Some of those participants included workers from brands that opted to give employees the opportunity to protest inaction by governments—and corporations—against...
by Vic | Sep 24, 2019 | News, Strategies, Technology
Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding The high-end luxury world of exclusive jewelry, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top...
by Vic | Sep 23, 2019 | Branding, News, Strategies
Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic...
