Signature Brand Factory
  • About
    • About Us
    • History
    • Our Team
  • Services
  • Case Studies
  • Broadcast
  • Blogs
    • Insights
    • News
  • Connect
Select Page
After their ad was denied, gay creators are fighting for systemic change at YouTube

After their ad was denied, gay creators are fighting for systemic change at YouTube

by Vic | Aug 15, 2019 | News, Technology

Chris Knight and Celso Dulay wanted to run an ad on YouTube marketing a special Christmas episode of their LGBTQ-focused YouTube show in December 2017. But after more than six days and several phone calls to YouTube’s advertising team, Knight and Dulay’s ad was denied...
The Hottest Perk in Tourism: Making the Crowds Disappear

The Hottest Perk in Tourism: Making the Crowds Disappear

by Vic | Aug 14, 2019 | case-studies, News, Travel

High-end hotels in some of the world’s most tourist-jammed destinations are selling something increasingly elusive: privacy. In Venice, Santorini, London and elsewhere, luxury hotels and tour operators are launching new efforts to help guests avoid the throngs of...
A Reality Check On Advertising Relevancy And Personalization

A Reality Check On Advertising Relevancy And Personalization

by Vic | Aug 13, 2019 | case-studies, Digital Marketing, Technology

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the self-appointed digital intelligentsia, a number of articles have popped up that seem to call ads personalization into...
“Study Finds:” How Data-Driven Content Marketing Builds Links and Earns Press Mentions

“Study Finds:” How Data-Driven Content Marketing Builds Links and Earns Press Mentions

by Vic | Aug 12, 2019 | case-studies, Digital Marketing, Strategies

In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received...
USA Today Network Study Offers Advice On Selling Cannabis

USA Today Network Study Offers Advice On Selling Cannabis

by Vic | Aug 11, 2019 | case-studies, News, Strategies

A USA Today Network survey found that Baby Boomers are turning to cannabis for pain relief, affluent families are using it to ease tension and stress, and women are driving the growth of the CBD wellness product market.  The study looked at attitudes and consumption...
« Older Entries
Next Entries »

Recent Posts

  • The Genius Movie Marketing Strategy for Greta Gerwig’s Barbie
  • Twitter Will Be Paying Users for Ads
  • 3D ADs are Eye-Catching to Passersby
  • Apple’s New AR Headset is a Gamechanger
  • The Rise of AI in Marketing and Businesses

Archives

  • July 2023
  • June 2021
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • March 2019
  • October 2018
  • August 2018
  • June 2018
  • March 2018
  • December 2017
  • October 2017
  • August 2017
  • December 2016

Connecticut | 409 Canal Street, Milldale CT, 06467 | 860.426.2144

Florida | 1900 Sunset Harbor Dr., #5, Miami FL, 33139 | 305.546.5851

  • Home hold
  • Cases Studies
  • About Us
  • Contact