by Vic | Nov 9, 2019 | Branding, Digital Marketing, News, Technology
For decades, the public relations industry relied on the media to publish clients’ stories and help them raise visibility to achieve results. An agency would pitch a news outlet on a potential story, and that news outlet would either run the story or not. As...
by Vic | Nov 8, 2019 | Branding, Digital Marketing, Strategies
Vulture Festival is known for engaging pop culture fanatics through creative live events and sponsor activations, and as New York Magazine puts on its fifth edition this year, the event is doubling down on fan experiences. The festival’s third West Coast edition,...
by Vic | Nov 7, 2019 | Branding, Digital Marketing, News, Technology
It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract passers-by to it. In the age of constant visual stimulation, social media and short attention spans, we as trade...
by Vic | Nov 7, 2019 | Branding, Digital Marketing, News, Technology
Attending and exhibiting industry trade shows can be a great way to build your network and stay up to date on what’s trending. As a fashion company founder, I attend shows like Accessories the Show, Atlanta Apparel and Dallas Gift to gain new wholesale clients....
by Vic | Nov 7, 2019 | Branding, Digital Marketing, News, Technology
Participating in trade shows can benefit your business in a number of ways. However, in order to get the most value out of them, you need to be properly prepared. There are a number of steps you need to keep in mind before jumping right into your first trade show. How...
by Vic | Nov 6, 2019 | Branding, Digital Marketing, News, Technology
🎶 It’s the most colorful cup of the year. 🎶 Ok, that’s not how the song goes. But as any coffee fan knows, early November means it is time to slurp sweetened drinks from festive paper vessels. Starbucks on Wednesday revealed this winter’s four paper cup designs:...
