by Vic | Nov 2, 2019 | Branding, case-studies, News, Trends
Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which...
by Vic | Nov 2, 2019 | Branding, Digital Marketing, News, Technology
The legal industry often gets stereotyped as being strict, stuffy and boring. With this in mind, law firms often struggle to create content that both adheres to industry guidelines and is compelling enough to entice potential clients to hire them. After all, there are...
by Vic | Nov 1, 2019 | News, Strategies, Technology
Google is buying Fitbit and the reasons why are both simple and complicated. It’s the kind of big acquisition Google has done before (more money than YouTube, less than Nest or DoubleClick), but this one seems to have struck a particular nerve. My Twitter replies are...
by Vic | Nov 1, 2019 | Branding, Digital Marketing, News, Technology
As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition.Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but...
by Vic | Oct 31, 2019 | Branding, News, Trends
Earlier this month, more than 150 executives from scores of organizations met in New York with thought leaders from The Conference Board to talk about future readiness: how to prepare to thrive in 2025 and beyond. Here, culled from their discussions, is a to-do list...
by Vic | Oct 30, 2019 | Branding, News, Strategies, Trends
The concept of integrated marketing communications—advertising and PR working together every step of the way—is not new. But getting communications and creative teams on the same page is more important than ever in an age where one PR misstep can derail even the most...
