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Procter & Gamble is Ad Age Marketer of the Year

Procter & Gamble is Ad Age Marketer of the Year

by Vic | Dec 9, 2019 | Branding, Digital Marketing, Strategies, Technology

  Only two years ago, things looked dire for Procter & Gamble Co. The company had been losing market share since the Great Recession began in 2007. Conventional competitors and direct-to-consumer startups gnawed away at its customer base. Activist investor Nelson...
Release the Influencers! Quibi’s Plan for Streaming Success

Release the Influencers! Quibi’s Plan for Streaming Success

by Vic | Dec 8, 2019 | News, Social Media, Strategies, Technology

Release the Influencers! Quibi’s Plan for Streaming Success Jeffrey Katzenberg and Meg Whitman, the founders of Quibi, a short-form video app scheduled for an April 6 debut, are trying to create a platform for the smartphone age. To entice subscribers, they have...
Peloton Woman needed a drink after her viral ad. She got one in new spot for Ryan Reynolds’s gin.

Peloton Woman needed a drink after her viral ad. She got one in new spot for Ryan Reynolds’s gin.

by Vic | Dec 7, 2019 | Branding, Social Media, Strategies

Peloton Woman needed a drink after her viral ad. She got one in new spot for Ryan Reynolds’s gin. The gin ad only makes sense if you’re in on the Peloton joke. Last month, high-tech fitness company Peloton released an ad timed for holiday shopping that featured the...
Nothing Says Christmas Like … a KFC Fried-Chicken Fire?

Nothing Says Christmas Like … a KFC Fried-Chicken Fire?

by Vic | Dec 6, 2019 | Branding, case-studies, Strategies

Nothing Says Christmas Like … a KFC Fried-Chicken Fire? The sights and sounds of the holiday season are familiar to us all: snow falling gently outside, stockings overflowing with gifts, “White Christmas” playing softly in the background. Now imagine that scene,...
How Elf Cosmetics Created the Most Influential Campaign on TikTok

How Elf Cosmetics Created the Most Influential Campaign on TikTok

by Vic | Dec 5, 2019 | Branding, Digital Marketing, Social Media, Technology

How Elf Cosmetics Created the Most Influential Campaign on TikTok When Elf Cosmetics first rolled out its hashtag challenge featuring an original song on TikTok, the brand was trying to test out the platform and see how its customers engaged with the company. In the...
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