by Vic | Nov 11, 2019 | Branding, case-studies, Digital Marketing, Strategies
The world’s biggest shopping event occurs every year on November 11, and most Americans are only vaguely aware of it. Called Singles Day, shoppers in the US don’t look forward to it the way they anticipate Black Friday or Amazon Prime Day, but maybe they should. After...
by Vic | Nov 2, 2019 | Branding, case-studies, News, Trends
Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which...
by Vic | Oct 28, 2019 | Branding, case-studies, News, Trends
As it brings back its hit fried chicken sandwich, Popeyes Louisiana Chicken is taking a direct shot at Chick-fil-A’s decision to be closed Sundays. In August, Popeyes hailed the sandwich as its biggest launch in 30 years. That said, not even Popeyes predicted the...
by Vic | Oct 27, 2019 | case-studies, News, Travel
Before it burned to the ground during the 2017 wildfires, the tasting room and headquarters for the Signorello Estate winery in Napa was an ivy-covered, two-story edifice on a hillside, overlooking an expanse of oak trees and vineyards. Although a new tasting room and...
by Vic | Oct 26, 2019 | case-studies, News, Technology
Last year The Motley Fool wondered if Sony’s PlayStation Vue was going to make it in the crowded market of video streaming services offering “skinny bundles” with fewer channels at lower subscription fees. Now The Information reports that Sony is looking at selling...
by Vic | Oct 25, 2019 | Branding, case-studies, News, Trends
The spending binge isn’t over. Amazon Chief Financial Officer Brian Olsavsky said Thursday that the costs of the company’s one-day delivery push will total some $1.5 billion during the holiday quarter. Amazon’s projections for operating income and sales in the period...
