by Vic | Sep 22, 2019 | News
Juul Labs Inc. pursued a strategy to win over Washington. But the e-cigarette maker wound up further alienating regulators, helping to thrust the once-soaring startup into a crisis that threatens its business.Facing scrutiny stemming from surging teen use of its...
by Vic | Sep 21, 2019 | News, Technology
The momentum that Niantic has been able to sustain with Pokémon GO, taking it from a monster megahit in summer 2016 to…well, it’s still a monster megahit in 2019, it turns out.When you bring up Pokémon GO these days, the common refrain you’ll hear back is...
by Vic | Sep 20, 2019 | Digital Marketing, News, Strategies, Technology
Facebook Rolls Out More ‘Playful’ Ad Formats Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to...
by Vic | Sep 19, 2019 | News, Strategies, Technology
In his two years in the role, Dunkin’ Brands’ CMO Tony Weisman has led the company through a rebrand, updating Dunkin’s image to reflect its growing beverage priorities; expanded brand partnerships, working with companies that may not seem obvious for a...
by Vic | Sep 18, 2019 | News, Strategies, Technology
Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting...
by Vic | Sep 18, 2019 | News, Strategies
Lego is urging the next generation to “rebuild the world” in the tagline of its first global brand campaign for 30 years. While the iconic toy company is no stranger to advertising—and could be said to have created the mother of all of branded content franchises with...
