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Butterballs’s Turkey Help Hotline is Bracing for Thousands of Calls Tomorrow

Butterballs’s Turkey Help Hotline is Bracing for Thousands of Calls Tomorrow

by Vic | Nov 27, 2019 | Branding, Digital Marketing, Strategies, Technology

Talking turkey As you read this, the experts at the Butterball Turkey Talk Line are getting ready to field more than 10,000 Thanksgiving Day phone calls from people trying to avert disaster in the kitchen. Last year, to be precise, they handled 11,265 calls, 3,758...
Building An E-Commerce Marketing Strategy

Building An E-Commerce Marketing Strategy

by Vic | Nov 26, 2019 | Branding, Digital Marketing, Strategies, Technology

Building An E-Commerce Marketing Strategy You have done the grunt work of building your business. That includes setting up your online store, ensuring products and services are in stock and responding to customer inquiries as rapidly as possible, either with live...
Fox Sells Out Its Super Bowl Live Commercial Inventory

Fox Sells Out Its Super Bowl Live Commercial Inventory

by Vic | Nov 25, 2019 | Branding, Digital Marketing, Strategies

If you’re a marketer who had been taking a wait-and-see approach to snapping up an in-game ad unit in Fox’s upcoming broadcast of Super Bowl LIV, you’re pretty much out of luck. After Seth Winter spent the better part of the last few weeks warning would-be clients...
The Future Marketing Organization Will Include Engineers

The Future Marketing Organization Will Include Engineers

by Vic | Nov 23, 2019 | Branding, Digital Marketing, Strategies

The Future Marketing Organization Will Include Engineers In 2019, McDonald’s announced that it was acquiring Dynamic Yield, a firm committed to providing “personalization anywhere”—from mobile apps to drive-thru menus and call centers—for leading global retailers...
Google takes a match to political ad targeting, now Facebook feels the heat too

Google takes a match to political ad targeting, now Facebook feels the heat too

by Vic | Nov 22, 2019 | Branding, Digital Marketing, Strategies

Google’s move to curb abuses in online political advertising has sparked a debate about one of ad land’s most-effective targeting tools, known as “customer match,” where marketers serve messages directly to voters based on their email contacts.Google announced that it...
Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday

Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday

by Vic | Nov 21, 2019 | Branding, Strategies, Trends

Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday Friendsgiving has become a popular companion event to Thanksgiving—or even an alternative one for people who can’t or don’t celebrate the official holiday—and the trend of...
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