by Vic | Dec 5, 2019 | Branding, Digital Marketing, Social Media, Technology
How Elf Cosmetics Created the Most Influential Campaign on TikTok When Elf Cosmetics first rolled out its hashtag challenge featuring an original song on TikTok, the brand was trying to test out the platform and see how its customers engaged with the company. In the...
by Vic | Dec 4, 2019 | Branding, Social Media, Technology, Trends
Podcasts and Travel Apps? Facebook Is Working on Those Facebook is exploring the creation of new products such as apps and programs for podcasts, travel, workplace services and newsletter tools, according to three people with the knowledge of the company’s plans, as...
by Vic | Dec 2, 2019 | Branding, case-studies, Strategies, Trends
Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...
by Vic | Nov 27, 2019 | Branding, Digital Marketing, Strategies, Technology
Talking turkey As you read this, the experts at the Butterball Turkey Talk Line are getting ready to field more than 10,000 Thanksgiving Day phone calls from people trying to avert disaster in the kitchen. Last year, to be precise, they handled 11,265 calls, 3,758...
by Vic | Nov 26, 2019 | Branding, Digital Marketing, Strategies, Technology
Building An E-Commerce Marketing Strategy You have done the grunt work of building your business. That includes setting up your online store, ensuring products and services are in stock and responding to customer inquiries as rapidly as possible, either with live...
by Vic | Nov 25, 2019 | Branding, Digital Marketing, Strategies
If you’re a marketer who had been taking a wait-and-see approach to snapping up an in-game ad unit in Fox’s upcoming broadcast of Super Bowl LIV, you’re pretty much out of luck. After Seth Winter spent the better part of the last few weeks warning would-be clients...
